Launching a courtesy loaner program with Dealerware

How Coggins Ford of Jacksonville, Florida used Dealerware to streamline their new courtesy loaner program, reduce customer wait times and set a positive tone for service interactions.

Dealership Quick Facts: Coggin Ford

Location

FL
Jacksonville, Florida

Fleet size

8
vehicles

How a courtesy loaner program changed the Coggin customer experience

Coggin Ford’s previous alternative transportation process required service customers to be shuttled to a separate location, spend additional time completing rental car paperwork, and often-times pay for the rental out of pocket.

Now that the dealership is using its own courtesy vehicle fleet, implementing Dealerware allowed them to significantly improve the customer experience. “With Dealerware Mobile, customers no longer have to wait, check-ins take just a few minutes, and it’s helping us improve CSI,” says Al.

Dealerware makes operating a courtesy loaner program simple with 1-minute contracting processes all completed on mobile devices.

Dealerware's impact on courtesy loaner program efficiency

With Coggin Ford now using Dealerware’s fully connected platform, the team is saving valuable time throughout the operation. “It’s the mobile app that truly makes the difference. It’s the golden buzzer for me. It enables us to run a truly efficient operation,” says Al.

Additionally, the team now has an easy way to monitor and manage their fleet.

“With Dealerware Web, I can easily see which vehicles are available, which are out on loan, and how we’re performing in terms of utilization and length of loan, among other KPIs,” says Al.